HISTORY
A small set up of electronic distribution business was started in the year of 1997 at Asansol, India with a dream to build a competitive market for quality home appliances and a variety of other electronic products in South Bengal. The visionary, aided by a strong team, conquered all paradigms of a successful entrepreneur and now owns the South Bengal’s Largest Electronic Chain Store in the name and style of Mass Marketing, evaluated as a 20 crore enterprise with 8 retails in the form of EBOs and MBOs across the industrial zone of Asansol and Durgapur of South Bengal in present time.
The success of Mass Marketing is rooted in the entrepreneurial endeavors of Nandi family that instituted Mass Marketing in 1997. In 2005 Mass Marketing stepped into the retail world of consumer durables and charted its phenomenal growth and expansion - and the company never looked back.
The pioneering vision and dynamic management skills of the Core team of Mass Marketing ripened rich results, and today Mass Marketing is a landmark lifestyle destination in prime locations of cities and towns of the industrial areas of Asansol and Durgapur.
While the 8 most-modern showrooms are way ahead of their times, the flagship store at Bhangapachil, Asansol is among rest of Bengal’s largest showrooms for Consumer Electronics and Home Appliances of LG Brand. Moreover, Mass Marketing is also the most preferred Retail Channel Partner of world’s leading brands in consumer electronics, home appliances and digital products such as LG, Sony, Samsung, Whirlpool, Panasonic, Carrier, Daikin, Voltas, IFB, Lenovo, Dell and many more.
Team Mass Marketing is driven by the desire to forge a lifetime relationship with every customer, and it has been the management’s priority to make every purchase experience positively memorable. Unsurprisingly, the company enjoys the patronage of a good amount of walk-in customers from all walks of life, each day, and also cherishes the trust and loyalty of over a million customer families from across the whole South Bengal.
AIMS
Mass Marketing puts its customers first and aims to give them best possible experiences at all times. Mass Marketing has a young team working dedicatedly to enhance retail hospitality, service and after sales services. The company stands out for being the pioneer in promoting quality customer care backup, one of its kind in the history of South Bengal’s retail management.
Apart from being the best managed retail chain, Mass Marketing also boasts of being a unique company for housing a massive range of products in categories of Home Appliances, Entertainment, Personal Gadgets, Kitchen Appliances and Beauty and Grooming, etc. Get to select from premium brands in TV, Washing Machine, Air-Conditioner, Microwave, Cooler, Cameras, Mobiles Laptops and Computers and a whole lot more.
MISSION
Touching Hearts of every home is our mission, which the company is carrying forward religiously as its main motive.
CORE VALUES
- The foremost of Mass Marketing values is to be ethical, honest and trustworthy in every retail transaction.
- To serve customers with products of the utmost quality backed by a guarantee of satisfaction fit with the customer’s budget.
- To create satisfying experiences for customers through an ambience where they can shop in absolute freedom.
- To relentlessly focus on performance and efficiency without compromising on quality and service.
- To meet the social responsibility of a corporate by contributing to the community in direct and indirect manners.
FUTURISTIC OUTLOOK
Marching ahead and banking on the reputation created in the minds of thousands of customers, Mass Marketing is all set to reach new shores in the coming years. Chairperson at the helm, is leading from the front and inspiring the team members by encouraging them to reach their full potential and improve their scope of performance. At the same time, the company has set its sight on bringing about positive change through a consumer movement that empowers buyers to determine price-tags and gain maximum benefits. Mass Marketing is constantly developing ways of better communication and customer experience. Based on a futuristic approach Mass Marketing team is constantly working on design of new schemes which promises to provide innovative shopping experiences.
Recognition Rewards & Awards
While Mass Marketing is proud of providing exceptional service to its esteemed customers, the high standards set by the company have been recognised and rewarded with acclaims and awards. Winning these laurels is also a testimony to the hard work and dynamism of every member of Team Mass Marketing.
